How many times have you heard someone bemoaning the fact that they got their website ranked on Google and were enjoying a nice profit only to have Google change the algorythm, move their website to the 50th page and wipe out their whole business overnight.

How would you like to Google proof your business and enjoy steady streams of traffic without one thought to optimization?

Welcome to article marketing 101.

Article marketing establishes you as an author, which, in the minds of most people, equals “expert.”

When you write articles you can optimize the articles to rank well in Google or not bother, it’s your choice.

If you decide to optimize, you’ll not only get traffic from the links you set up in your article or bio, but you’ll get attention from Google also.  This means that you aren’t entirely dependent on Google but you’re letting them help you.

If they change the game, you will lose some of your traffic but not all of it.

Another benefit of article marketing is that you build some nice one way links from the article directories.  As time goes on, your articles are picked up by more and more webmasters so your link backs just keep growing.

I’ve had multiple first page results on Google just from all the article sites where my article has been picked up.

In the next few days we’ll cover more tips for marketing with articles.

* 17 FREE AdWords Cheat Sheets, Videos, and MP3s
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Pay per click is undoubtedly THE advertising breakthrough of the
21st century.  For the first time in history, you only show your ad
to people already interested in what you’ve got to offer, … and
you only pay when they visit your “store”

But because the search engines charge advertisers less money for
truly relevant ads, which get plenty of clicks, (and add a penalty to
all the others), … it’s also the first time in history that
managing a single ad campaign has become a full time job!

You see, increasing competition, costs, and quality requirements
imposed by the search engines make it VERY difficult for most
people to get maximum profit from PPC.

I first came into contact with Glenn Livingston about 5 years ago,
on some of Perry Marshall’s paid membership conference calls.

He was selling ebooks called Guinea Pig Secrets and Rabbit Secrets

and he’d tell us how he was testing and tracking all his stuff…it was
amazing…I’d sit there with my mouth open, fascinated by his knowledge
of testing everything you could imagine and then testing some more.

I even bought one of his Rabbit Secrets books for the little girl next
door and, in short time, she had her indoor rabbit pooping in a
litter box, lol.

I knew, right then, that Glenn was a rabbit expert.

But, Glenn Livingston is also one of the most highly
respected AdWords marketers in the United States.

More importantly, he runs a large AdWords management
agency and has seen literally hundreds of PPC accounts,
so he really knows what works from a “dollars in vs. dollars
out” vantage point.  (Compare that to a lot of the self
proclaimed gurus out there “talking theory”)

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Glenn also has a very strong business background consulting
for dozens of companies like AT&T, Lipton, Novartis, Whirlpool,
and many, many more.  And, also unlike many of the gurus you
may have followed, Glenn’s successfully built 17 of his own
AdWords projects in markets having NOTHING TO DO with internet
marketing.

And he’s endorsed by the authors of BOTH major AdWords books.

But the best thing is, Glenn’s marketing philosophy is to deliver
real value BEFORE he asks for the sale.  Which means he’s put
a tremendous amount of blood, sweat, and tears into creating
these Adwords Cheat Sheets, Videos, and MP3s.

So you really WILL get critically important AdWords insights about:

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- Sending Your Quality Score Demons Where They Belong
- Selecting Your Single Most Important Keyword
- Attracting Hyper-Responsive AdWords Visitors
- Optimizing the Content Network (the largest network in the world)
- Rolling Out to MSN, Yahoo, and Other PPC Engines
- Finding Your Single Most Important Competitor

And much, much more.

I can’t recommend this highly enough … it’s one of the truly
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The meta keyword tags, as the name suggests, is the place where you will list keywords that are relevant to the page.

It’s now generally accepted that the meta keyword tags aren’t relevant to the major search engines but even so, they are still counted by some of the lesser search engines so why not include them for that reason.

You always want to use the exact keyword or phrase, that you’re optimizing your page for, as the very first keyword.  Some people think you should only use that keyword and nothing else.

I have some high ranking pages on both sides of that equation so I, personally, don’t know that it matters.

One thing I suggest is that you do some spying on your top competitors to see what they’re doing and simulate their methods.  This is a nice way to go about building a top ranking website anyway.

If you’re able to check out how the top ranking sites are layed out, you’ll get some clues as to how to design and layout your site as well.  You can see which keywords they have in their meta keyword tags and sprinkle those into yours.  Also, pay attention to the number of keywords they are listing.

Stick to the basics, such as your keyword being first in the title, description and keyword tags.  Everything else may be flexible, based on what you find on the top ranking sites.

If their content on that page has a keyword density that ’s higher or lower than normal, you might want to try using that same keyword density on your page.  Pay attention to the page titles, h1,h2,h3 tags and any other stuff you can milk from their layout.

Now, back to keyword tags.

A couple of years ago there was a lot of talk about a concept called LSI (latent semantic indexing).  The theory was that Google was ranking pages based on semantics and that you needed to figure out the words that would normally be used in every day language when discussing the topic of your keyword.

If your keyword was cars, you would want to have words in your content that would normally be included in a conversation about cars such as tires, engines, seats, auto, tail lights, etc.

One thought was to go to Google and type in your keyword using a tilda (~) search.  The tilda search would come up with results that highlighted the words Google thought were related and, therefore, relevant to your keyword.

Brad Fallon and Andy Jenkins over at StomperNet pretty much debunked the theory of LSI being so major a part of Google’s algorythm and they put the ball back into the court of proper linking, both externally and internally.

I’ve put together a video on the proper way to create meta keyword tags.

You’ve created a title tag and now you want to create a meta description tag as well.

The meta description tag is important because it’s what people will see on the search engine results page when they are looking at what came up for the keywords they entered.

You want to include a compelling reason (s) for them to click on your link.

For small businesses, I usually suggest you put your phone number as the first thing they see.  That way, if they have in mind calling you, they don’t even have to click, they just pick up the phone and call you right from the search results page.

Next, you should insert the keyword or keyword phrase you are optimizing that page for, followed by text that lets them know what they’ll find when they get to the page.

You might let them know that there’s a free report spilling the beans about some secret thing they’ ve always wanted to know about your producvt or service.  You may decide to offer some product or service free to them for clicking on your link.

One method I’ve used to get more clicks is to use the curiosity approach.  You can make an offer that is very compelling but stop just short of explaining it so it’s a cliff hanger that can only be found by clicking and going to your website.

Anyway, you get the idea.

I’ve created a short video titled “meta description tags” to show you how it would look in html.

If you’ve ever wondered about how to start online business you’ll definitely want to check this post out.

Have you been around the internet for a while now? Do you have an inbox full of stuff that you’ve ordered promising the moon and delivering nothing?

Then you can probably appreciate what I’m about to share with you.

The internet is all about information…the information superhighway.

The problem is that you can become inundated, very quickly, with all this useful and useless information.

Most people looking to start an online business will soon be in information overload because everyone has a guaranteed success formula and each is different.

You start out with one system and bam! into your mailbox comes another, seemingly, better one.

Now you drop the one, you were working, on and start feverishly building the new one, only to have it all happen over again…and again…ad nauseum.

Now at last there’s a FREE ebook that will get you up and running with the simplest of all systems…a blog.

The book is called “How to Build a Business, Not Just a Blog”.

A Wordpress blog and other formats can be up, online and running in an hour or less. This is the quickest way to get into business, but a blog isn’t a business until you start to make a profit.

I’ve known Jason Katzenback for over 3 years and he’s as honest as they come.   He’s helped hundreds of people realize their dream of finally making some money on the internet, so you’ll discover how you can quickly and easily do the same with this step by step, take you by the hand approach to starting a business online.

And…Jason is in the trenches, everyday, running blogs and blog networks, just like us, so he knows his stuff from the field not from a textbook.

There’s so much content in this thick, no fluff, 134 page ebook that I can’t imagine how Jason gives it away for nothing, zip, nada.

You’ll want to grab this FREE ebook before he decides to pull the plug and it’s gone forever.

Go here, start online business and get it now.