Small Business Guide to Online Marketing: Creating Meta Description Tags

You’ve created a title tag and now you want to create a meta description tag as well.

The meta description tag is important because it’s what people will see on the search engine results page when they are looking at what came up for the keywords they entered.

You want to include a compelling reason (s) for them to click on your link.

For small businesses, I usually suggest you put your phone number as the first thing they see.  That way, if they have in mind calling you, they don’t even have to click, they just pick up the phone and call you right from the search results page.

Next, you should insert the keyword or keyword phrase you are optimizing that page for, followed by text that lets them know what they’ll find when they get to the page.

You might let them know that there’s a free report spilling the beans about some secret thing they’ ve always wanted to know about your producvt or service.  You may decide to offer some product or service free to them for clicking on your link.

One method I’ve used to get more clicks is to use the curiosity approach.  You can make an offer that is very compelling but stop just short of explaining it so it’s a cliff hanger that can only be found by clicking and going to your website.

Anyway, you get the idea.

I’ve created a short video titled “meta description tags” to show you how it would look in html.

Tagged with: Array • Business Marketing • Business Online • Cliff Hanger • Curiosity • Marketing • Meta Description Tag • Meta Description Tags • Meta Tag • Meta Tags • Online Marketing • Phone Number • Phrase • Search Engine Results • Small Business Guide • Small Businesses • Spilling The Beans • Title Tag

Filed under: SEO Tips

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