What is Email Marketing?

Many small businesses miss a fantastic opportunity to market their products and services because they don’t understand and utilize on of the least expensive and most powerful marketing tools available to them.

That tool is emai marketing.

If you think email marketing is in any way related to those thousands of annoying spam emails you get in your inbox everyday, you need some educating.

Email marketing is often referred to as permission based email marketing so that it is automatically distanced from spam.  If someone gives you permission to contact them via email, that’s not spam.

Because most small businesses never consider email marketing it is even more effective for those who utilize it.

Most email marketing could be put into play in your business by simply contacting all your past clients and prospects, for which you have records, and asking permission to contact them with future information on discounts, specials or just information of interest.

When someone agrees to let you contact them via email, that’s considered an “opt-in” or in other words, they’ve opted to allow you to contact them.

Most of the time, you’ll have to offer an incentive to get them to do this.  You can offer something of value that costs you little or nothing but that has high perceived value.

The most usual offering consists of some kind of information that they want and are willing to give you their email address to receive it.

Now that we’ve laid the ground work, we’ll tackle the nuts and bolts in a later post.

Tagged with: Annoying Spam • Contact • Email Address • Nuts And Bolts • Nuts Bolts • Permission Based Email • Permission Based Email Marketing • Permission Email • Permission Marketing • Powerful Marketing Tools • Prospects • Small Businesses • Tool

Filed under: Email Marketing Tips

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