Dominating Your Niche With Long Tail Keywords
Long tail keywords, for the sake of you who are newer to internet marketing, are typically 4-5 word phrases, that are typed into a search engine by someone looking for specific information on a topic.
I’m going to be talking about how to use those phrases to dominate a niche using SEO tactics. In a future series I’ll go into how you can do it with Pay Per Click (PPC) advertising.
Almost every knowledgeable internet marketer would agree that dominating a niche by using long tail keyword phrases is a reasonable strategy.
One reason for this is that long tail keywords aren’t typed into search engines nearly as often as short phrases so there isn’t as much competition for those keywords.
If you’re using PPC marketing this isn’t nearly as important as when you’re using SEO to try and rank in the generic (free) search engine results. When competing for those precious few slots on the first page of search engines, it’s only sensible to go after the less competitive search terms at first so you can more easily bump someone off the slot you want.
Another thing that makes these phrases so desirable is the traffic you get from these people is much higher in quality. Higher quality means better lead to conversion ratios. Obviously, higher conversion ratios means more money to your bottom line and that’s what you’re in business for isn’t it?
Just what makes people type in a long tail keyword phrase?
I’ll discuss what causes that to happen in the next segment. Long Tail Keywords II.
Tagged with: Google • Google Search • Internet Marketer • Internet Marketing • Long Tail Keyword Phrases • Long Tail Keywords • Niche • Pay Per Click • Search Engine • Search Engines • Search Term • Traffic
Filed under: Internet Marketing
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I recently did some research on long-tail searches and came to similar conclusions to yourself: that long-tails are often cheaper and have a higher conversion rate. Since there is less competition for long-tail keywords, and people making long-tail searches are often further along in the buying cycle and therefore more willing to part with their cash, this makes perfect sense.
http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/
I also found that since long-tail searches are usually more specific and qualified in their nature, long-tail keywords provide a great opportunity to write highly relevant ads and achieve a strong CTR.