I’ve found some great plugins that you should be using if you are serious about growing your Wordpress blog.

After activating and setting up the basics, you should begin to explore some of the plugins that are available to you.

First, you want your blog to be set up favorably for the search engines so I suggest you visit All in One SEO Pack, download and install it so you begin automatically being attractive to search engines.

Another essential matter is setting up a backup so you don’t lose your blog if some catastrophe were to happen.  You can use WP Backup for this and I configure mine to be sent to my email automatically.  This means I don’t even have to think about it.

There is also a Feedburner Plugin to redirect your blogs feed to feedburner.  This saves you bandwidth and also gives you statistics like how many people are reading your blog, etc.

There are more plugins that are pretty essential but this should keep you busy for a while.

Well, believe it or not, this is the last in this series on dominating your niche with long tail keywords.

Just to clarify something, if you haven’t installed Google Analytics onto your website, all is not lost, so don’t panic.

All my hosting services use what’s called a cpanel.  Not knowing who your hosting company is, I can’t tell you if you have cpanel or not.

In any case, call your hosting company or email customer support and ask how to access your web analytics data.  I really like Webalizer but you may have something else.

The point is that you can find those long tail keyword phrases in that information as well as in Google Analytics.

Imagine a tool that would quickly create keyword phrases containing all possible combinations of your input keyword lists. Hundreds–even thousands–of keyword phrases. Phrases that haven’t been bid on by your competitors. Phrases that are still available for the minimum bid price. Phrases that will bring targeted traffic to your website.

Another way to generate long tail keyword phrases is by permutating known keyword phrases and finding every possible combination of those same words.

Just finding a few keyword phrases that could be combined to make new keyword phrases could take a lifetime and I’m not one to spend a lifetime doing something that boring, are you?

Fortunately, we don’t have to.

There’s a software by Boxer Software that you can purchase for around $50 dollars that will pump out these long tail keyword phrases in a few seconds and with little effort on your part.  It’s called Permutator.

I hope you’ve enjoyed this series as much as I’ve enjoyed putting it together for you.  If you would take a moment to express any thoughts, questions or comments in the comment section, below, I’d be very grateful.

In this lesson, we’re going to investigate another way to uncover relevant keywords for your small business website.  This one requires that your website has been up for a while and is getting decent traffic on a daily basis.

I’m going to assume that you are aware of Google Analytics and that you’re using it.  If not, you’ll definitely want to get it going asap because it’s invaluable in analyzing many aspects of your website.  That’s a whole ‘nother lesson, though, so I’m going to proceed with our discussion.

Log into your Google Analytics account and click on “Traffic Sources”  and then, under that heading, click on “keywords.”

This will show you all the keywords that your visitors have typed into a search engine to find you.

Knowing the exact search phrases people have found you with will serve two purposes.  One will be to create pages on your website that are optimized for those search terms.

If one person typed in that search term, chances are someone else will type it in at some point in the future and you will come up in the search results.  If it’s a nice long tailed keyword you stand a good chance of coming up on the first page of Google and other search engines for that search term.

The second benefit of this strategy is that you’ll know Google or whichever search engine you came up in for that search term thinks your page was worthy of a result.

Now, type that exact search term into the search engine and see what position you came up on.  Study your page a bit to see what things you did that you might repeat on a closely related search term and create a page for that term or terms as well.

This is how, over time, you’ll create a lot of quality content that will be search engine fodder and your website, in general, will start to find itself in better and better results for more and more search terms.

More Long Tail Keyword Phrases Tips

In the last segment, we saw the benefit of using long tail keywords to identify prospects for your small business and how some phrases are more likely to produce buyers than others.

Now, the bad news, in all this, is that you have to identify those multiplied thousands of keywords and keyword phrases that people could type into a search engine.  Well, it’s lucky for us that the internet age has produced many tools for doing just that.

Google’s Search-based Keyword Tool is a good starting point for that task.  Using the Search Based Keyword Tool, you can input a certain website address and it will, almost instantly, give you a list of keywords found on that website.

If you click on any of those keywords you’ll be taken straight to a search results page where you can identify other websites to enter into the tool.  You can find a ton of keywords with this method in a short time.

Pay Per Click Competitive Intelligence Tools

Competitive intelligence tools take a different approach to keyword research, focusing on the keywords that PPC advertisers are bidding upon.

Here’s the reasoning for this approach.   If companies are spending money on these keywords, month after month, they must be the most profitable keywords.  Two such “spying” tools are Keyword Spy and Spy Fu, with fees that run from $59 to $139 per month.

These services allow you to input the domain of competitive websites, and they’ll return a list of all the keywords they’re bidding on to you.

You’ll also get information such as how many searches are done on these keywords, how many companies are bidding on them, and what it costs to bid for the number one position.   This allows you to hone in on the least competitive keywords.

Remember that we’re not talking about Pay Per Click advertising, we’re just using these tools to identify profitable keywords for our organic (free) search engine optimization campaigns.

In the next segment, we’ll cover one more way to uncover possible long tail keyword phrases by using analytics.  Please feel free to leave comments or questions in the comment box below.

Last time we found a 5 word phrase “german shepherd attack training reno” and I said that was a great longtail keyword.

This phrase answers the first 3 of the classice 6 questions “who, what, where, when, how and why.”

Typing this keyword phrase into Google should return results that are almost perfectly matched to what you were looking for.  I hope, with this information and what you read in the last two posts, you now have a good idea of what constitutes a long tail keyword phrase.

If you’re a small business, looking to bring in customers, prospects or leads, you will now need to identify the keywords and keyword phrases that someone would type into a search engine to find your business.

Many business people are happy that they can type their website URL or the name of their business into the brower and their business comes up.  That’s great, if the person knows your business name or the URL of your website.

However, if someone is new in town or they don’t know your business exists, you need to come up in the search results when they type in the class of business you’re in or the products or services your business offers.

They may type in “air conditioning companies in reno nv” or “hvac companies reno” or a similar term.

There are also phrases that indicate a persons liklihood of purchasing.  If someone types in “buy an air conditioner in reno nv” you’d have to assume they’re thinking, seriously, of buying, not just looking, right?

It’s also been shown, through testing, that plural terms yield more “action ready” prospects than singular terms.

If someone types in “plumber in reno nv” they are a bit less likely to buy than someone who types in “plumbers in reno nv.”  I doubt if anyone knows exactly why it works that way.  These are the kinds of things that you only learn by testing.

There will usually be more people typing in the singular  term, so you’d get more traffic from that term but less conversions to sales.

So, you’re not looking for the highest traffic keyword phrases as much as for the higher converting keyword phrases.  Realize that these are not hard and fast rules.  They are generally true but you’ll need to do your own testing. (testing is a subject for a whole ‘nother series, lol)

Next, you need to know how you go about finding these long tail phrases.

That will be the subject of our next segment “Dominating Your Niche With Long Tail Keyword Phrases IV.”  If you have a question or comment please let me know by leaving some feedback, in the comment section, below.