Dominating Your Niche With Long Tail Keyword Phrases IV

More Long Tail Keyword Phrases Tips

In the last segment, we saw the benefit of using long tail keywords to identify prospects for your small business and how some phrases are more likely to produce buyers than others.

Now, the bad news, in all this, is that you have to identify those multiplied thousands of keywords and keyword phrases that people could type into a search engine.  Well, it’s lucky for us that the internet age has produced many tools for doing just that.

Google’s Search-based Keyword Tool is a good starting point for that task.  Using the Search Based Keyword Tool, you can input a certain website address and it will, almost instantly, give you a list of keywords found on that website.

If you click on any of those keywords you’ll be taken straight to a search results page where you can identify other websites to enter into the tool.  You can find a ton of keywords with this method in a short time.

Pay Per Click Competitive Intelligence Tools

Competitive intelligence tools take a different approach to keyword research, focusing on the keywords that PPC advertisers are bidding upon.

Here’s the reasoning for this approach.   If companies are spending money on these keywords, month after month, they must be the most profitable keywords.  Two such “spying” tools are Keyword Spy and Spy Fu, with fees that run from $59 to $139 per month.

These services allow you to input the domain of competitive websites, and they’ll return a list of all the keywords they’re bidding on to you.

You’ll also get information such as how many searches are done on these keywords, how many companies are bidding on them, and what it costs to bid for the number one position.   This allows you to hone in on the least competitive keywords.

Remember that we’re not talking about Pay Per Click advertising, we’re just using these tools to identify profitable keywords for our organic (free) search engine optimization campaigns.

In the next segment, we’ll cover one more way to uncover possible long tail keyword phrases by using analytics.  Please feel free to leave comments or questions in the comment box below.

Filed under: Internet Marketing

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