In the last segment, we talked about what long tail keywords are and ended by asking why people type them into a search engine.

In this segment we’ll see what motivates people to type in those long tail keyword phrases.

For this illustration I’m going to use the search term “dog training” because that’s a term that just about every internet marketing instruction uses as their illustration and I don’t want to break the tradition.

Let’s say you go to your favorite search engine and type in dog training.

I just typed that term into Google and at the time of this writing, there are 39,700,000 results for that term.

As you scan down the page you see every kind of dog training you can imagine from books, to tips, to videos, puppy training, etc.   After you scan the next couple of pages and still don’t see what you’re looking for, you realize that you need to refine your search a bit to get the results you want.

You own a german shepherd and you want to get training so you do another search for german shepherd training.  This narrows the search to around 1,500,000 results which is definitely better than 39 + million.

However, as you scan down the page, you notice that you still aren’t getting the results you want so you do a search for german shepherd attack training and you see the results are 49,500.  That’s more like it, right?

The only problem is, you wanted to take your dog to a local school right in your area and all these results seem to be videos, books and how to stuff.

You decide to do another search for german shepherd attack training reno nv which now has taken you from a two word search, in the beginning, to a six word search.  Ahh, there it is, only 7,500 results and there are several on the first page in Reno, NV.

That’s a great long tail keyword phrase and I’ll shed more light on why it is in our next post.

Long tail keywords, for the sake of you who are newer to internet marketing, are typically 4-5 word phrases, that are typed into a search engine by someone looking for specific information on a topic.

I’m going to be talking about how to use those phrases to dominate a niche using SEO tactics. In a future series I’ll go into how you can do it with Pay Per Click (PPC) advertising.

Almost every knowledgeable internet marketer would agree that dominating a niche by using long tail keyword phrases is a reasonable strategy.

One reason for this is that long tail keywords aren’t typed into search engines nearly as often as short phrases so there isn’t as much competition for those keywords.

If you’re using PPC marketing this isn’t nearly as important as when you’re using SEO to try and rank in the generic (free) search engine results. When competing for those precious few slots on the first page of search engines, it’s only sensible to go after the less competitive search terms at first so you can more easily bump someone off the slot you want.

Another thing that makes these phrases so desirable is the traffic you get from these people is much higher in quality. Higher quality means better lead to conversion ratios. Obviously, higher conversion ratios means more money to your bottom line and that’s what you’re in business for isn’t it?

Just what makes people type in a long tail keyword phrase?

I’ll discuss what causes that to happen in the next segment. Long Tail Keywords II.

Have you used Pay Per Click advertising for your business?  If so, you’ve taken the risk of click fraud.

When using Pay Per Click (PPC) campaigns, you pay a pre-set bid amount each time someone clicks on your advertisement in the search engine (whether or not a purchase is made). Click fraud takes place when these clicks are not made by legitimate consumers looking for information or looking to buy your product or service.

Click fraud can be committed in many different ways:

When you use Google Adwords Pay Per Click advertising, your ads are run on various websites, hopefully, that have content that relates to what you are advertising.

Owners of those websites could click on the ad to generate revenue from Google Adsense.   Of course, this is a waste of your ad budget for that click because the person has no intention of buying from you.

The most common type of click fraud is usually done by high tech scripts or bots, running in the background, and clicking your ads automatically.

Some click fraud can’t be stopped, but there are certain things you can do to eliminate the majority of the click fraud in your Pay Per Click (PPC) campaigns.

First, use the larger search engines, like Google or MSN, to purchase your traffic from so you have their reputation to rely upon.

The larger, more reputable, search engines are constantly putting things into place, on their end, to protect against click fraud.

Next, monitor your website’s traffic religiously, using a strong analytics program.  Look for any spikes in non-converting clicks from odd domain names, specific keywords or other countries.

If you think you’ve been had, by click fraud, you can contact the search engine for a credit back to your PPC budget.

The bottom line is keeping close track of  your own traffic with a strong analytics strategy and then acting accordingly by contacting your PPC ad host.

High search engine ranking optimization may sound like a confusing term at first to many people, but this is what your company has to have, to become more accessible to the users of the World Wide Web.

All over the world people are searching the internet for products, possibly cheaper products, services, information and much more. Perhaps your company can offer what many people are looking for, but cannot seem to attract the clients.

Remember, that the internet is a huge area that people have to delve through to find information, and most people do this by using one or more of the many search engines that are available. This is where your business needs to be - on a search engine. But how does your company get chosen to come up in the results page?

Well, first you will need a search engine optimization company who will be able to help you.

You will then need to decide on a list of keywords or key phrases that will explain your business and what it does, and have pages of text written with each keyword listed a certain number of times.

Through this you will achieve a high search engine ranking optimization when the articles are submitted for evaluation and considered good enough.

Your high search engine ranking optimization will make sure that whatever keyword someone could type into a search engine, your company’s link will come up at the top of the list of results and therefore, more people will view your site. Combined with this, you can also make use of other types of search engine marketing like paid inclusions or pay per click advertising.

These types of search engine marketing will guarantee a placement in the results page of the search engine, usually in the side column. This is quicker than SEO and combined, will improve your high search engine ranking optimization.

A high search engine ranking optimization is highly sought after by any company wishing to create more traffic to their website.

Many other factors like HTML tags are included in the analysis of the search engines for optimization, so it is probably best to hire a company that can do all of the aspects of search engine optimization, so that you know your business will be on top of the game and be where you want it to be. You should also keep checking to see the popularity of your keywords and phrases.

If some of them are not be used enough to get proper traffic to your site - then change them.

Economists and market experts from across the globe nearly universally agree that the in the very near future, the majority of commercial activity will be conducted on the Internet and World Wide Web. With that in mind, if you are considering small business opportunities, you will want to be certain that you include the Internet and World Wide Web in your calculations and considerations.

There are a number of solid reasons why you should include the Internet in your list of possible small business opportunities. There are a number of definite and significant benefits to creating a small business on the Internet and World Wide Web as opposed to in the brick and mortar world.

One of the more significant reasons why small business opportunities on the Internet are desirable rests in the fact that it is far less expensive to start a business in cyberspace than it is to start a business in the brick and mortar world. The costs of starting a business in the brick and mortar world can really be astronomical in many instances.

However, a person can get a business on the Net up and running, in many if not most instances, for a very small investment.

Another of the significant benefits of taking advantage of small business opportunities online rests in the fact that you can run and manage your business no matter where you happen to be.

When it comes to a brick and mortar world business, such an operation can feel something like the proverbial ball and chain. You simply never feel like you can leave your business for a vacation or for any reason. You feel trapped in your office.

But, with small business opportunities on the Net, you can access your business online literally from anywhere, anytime.

Finally, when it comes to taking advantage of small business opportunities on the Net, you can have a global reach in no time at all.

With a brick and mortar world business, you have to start your marketing program slowly and locally. In most instances, you cannot reach out beyond the local community when you are first starting such a business enterprise.

Indeed, in most instances, a brick and mortar world business never is able to grow much beyond the community in which it was established.

But, with a Net based business, you can be up and running world wide in no time at all.